FW: Marketers cash in on IPL popularity

 

 

Feed: Google Alerts - "Indian Premier League"
Posted on: Tuesday, May 24, 2011 6:16 AM
Author: gulfnews.com
Subject: Marketers cash in on IPL popularity

 

From the cricket World Cup to the current Indian Premier League (IPL) season, marketers have been trying to cash in on the sport. Watching the IPL is like bumping into a post modern account that ridicules the consumer. Aside from the team's crest, ... See all stories on this topic » gulfnews.com

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