Feed: Google Alerts - "Indian Premier League"
Posted on: Saturday, July 02, 2011 12:06 AM
Author: Livemint
Subject: Billboards blank as advertisers cut spending on outdoor media
| Last year though, the out-of-home (OOH) industry was a beneficiary of the sport—the Indian Premier League (IPL) advertised heavily on billboards. Contributing to the downturn, two big users of outdoor media—telecom and financial services—have been ... |
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